Smart Icons

Owned by Mercedes-Benz AG and Zhejiang Geely Holding Group, Smart Automobile is a car brand recognizable for its iconic small, urban-style cars. Facing a new era of digitalization and sustainability in transportation, the brand is fastly adapting to the new scenario.

During the last two years, we have been working with both digital agency Sinnerschrader and Smart’s Product Department to create an icon family that matches the brand values and covers its UX/UI needs. The outcome of this project is a set of 200+ icons, all of them designed in two sizes: 24×24 px and 16×16 px.